With growing contact data of every marketer it is important to verify data for its correctness. Since data goes stale with passage of everyday, it is extremely important for marketers to verify the data before it is used for the marketing campaign to avoid failure of marketing campaign. The quality of data used in the marketing campaign directly effects the campaign result and defines the success or failure of a marketing campaign.
A data-driven marketing can bring huge business benefits, much more than what is spent for the campaign provided the quality of the data used in the campaign is high with no invalid and inaccurate data in it.
If the emails used in the email marketing are not verified for their correctness there is a high possibility of emails being undelivered or emails getting bounced. A high email bounce rate effects the reputation of the server and domains giving a high probability of email server and domain being black listed. It is always recommended to verify every email for its correctness and existence before sending an email.
Not only email id but other fields of a contact like phone, social media profile should be verified for their correctness and updated before it is used for telemarketing, social media marketing or any other marketing campaigns to get better results. Better the quality of data used in the marketing campaign better are the results from the marketing campaign and higher are the returns from the campaign.
Be a smart marketer and ensure to verify all the contacts before your next marketing campaign is being rolled out and get huge ROI from it.